Welcome to Fiumicino OOH Landmark | Clear Channel

Concept design and visual presentation for a built landmark advertising structure at Fiumicino Leonardo da Vinci International Airport, created for Clear Channel Italia.

Unit Studio developed the concept for the monumental OOH structure welcoming visitors arriving by car at Roma-Fiumicino Airport, one of Italy’s main international gateways.

Conceived as a contemporary advertising landmark within the airport premises, the structure creates a recognizable first impression for passengers and visitors approaching the terminal. Its curved forms and rhythmic vertical elements subtly echo the architectural memory of Rome.

Built and installed at Fiumicino Airport, the project became part of a wider system of OOH media elements distributed across the airport area, combining visibility, recognizability and architectural presence in a complex mobility environment.